Values Alignment
Values determine how a company acts in pursuit of purpose, while personal core values define how to support what we care about. A small number of individual core values may remain stable from childhood through adulthood; however, we have derived values that shift over time because of interests, trauma, life experiences, and groups. In one study published in the American Journal of Political Science, researchers found that it's not that your moral views determine which group you belong to; it's the other way around. The lead researchers said, "We will switch our moral compass depending on how it fits with what we believe politically."
Nonprofits and organizations that share values help people feel essential to the organization's mission and vision. Values alignment is instrumental to growing social capital, which is imperative in creating trust in institutions. Trust impacts the health of communities and the strength of a democracy.
Currently, the erosion of trust is at an all-time high, creating a crisis in mental health and a threat to the viability of public good organizations - 48% of Gen Z feel lonely, and 49% don’t trust orgs. Spotlight helps people and organizations identify values to answer the question, "How can I help?"
Values Alignment at Spotlight Tip: Consider the concept: “Win-win partners.”
Identify your cause compass by designating your organization’s core values set (see: creating a cause compass).
Identify your interests, causes, and channels that also align with your organization’s mission, vision, and area of expertise.
Add tags to all Sticker types when creating your shop assets.
Segment people and organizations in your Group tab to easily distribute Rewards.
Keep using the platform to allow the ML-powered algorithm to understand your cause compass and the community. As momentum builds, the community will naturally establish mutual respect, trust, and values alignment.
