Event Planning
Studies shows that event planners are experiencing high stress levels, making it the third-most stressful job in the world for 2023. If professionals are stressed, committee leaders, volunteers, and new event organizers must feel even more overwhelmed by their tasks. That being said, live events are a special and effective way to connect with supporters. In fact, contests engage about 5 out of 100 people while field marketing engages target reach about 25% of the time and 91% of this target is more positive about the brand after the event (via Portma & MarketSplash). Galas and fundraisers engage 92% of attendees on average with 40% of supporters giving over $100! Compare this to a social media CTA like Taylor Swift’s 2024 post to register to vote which garnered .14% participation rate and .012% action rate. Events offer the most opportune time to reach people.
Identify the purpose of the event (community-building, fundraising, brand awareness, signups, onsite call-to-actions, etc)
Identify your audience or guest list
Set a budget and create a P/L (columns for best case, worst case, and actual numbers)
Choose a date and venue
Create your branding and craft your message
Create your ticketing, campaigns, and engagement Stickers at Spotlight
Recruit help, organize committees, and track processes
Event Planning at Spotlight Tip: Consider the phrase: “People can’t miss what they never know about.”
Check out our Starter Worksheet by scanning the QR code below.
Subscribe to our Impact Calendar to plan events that align with global and national events.
Check out our case study worksheets to spark creative ideas to integrate Spotlight into your next event.
