The power of
Social Contextual
For Millennials and Gen Z, every dollar spent is a vote for the world they want to live in. In the right context, organizations can delight people rather than overload them with relevant ways to feel and be purposeful.
Social Contextual Commerce is about bringing people joy.
Half of Millennials and Gen Z (respectively) feel like their online persona influences their IRL (in real life) persona.
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Half of Millennials and Gen Z (respectively) feel like their online persona influences their IRL (in real life) persona. 〰️
Digital Goods are King
Analysts speculate that experiences at the intersection of the physical and digital worlds could be a $678.8 billion market by 2030. Already, digital goods is a vertical that people want, yet organizations are conservative to adopt.
At Spotlight, we bypass the unethical uncertainties around NFTs and open a clean channel with Stickers, we make purchases contextual, and we give everyone a purpose.
Moment Of Inspiration Moment Of Influence
CONSUMER TIME
68% of online carts are abandoned. Waste time reduction is more important than ever. One-click transactions increase satisfaction.
DATA LOOP
84% of Millennials are comfortable sharing their psychographic and behavioral data in return for a better service and loyalty perks.
COMPLIANCE
Cause washing is inauthentic, and is also becoming illegal. Product context with seamless paths to purchase and take action make sense.