B-Corp & Benefit Purposes

Written By courtney stone

Spotlight has adopted 6 specific benefit purposes to advance public benefit. These purposes provide the framework for which we define certain metrics and measure our impact against the SDG goals to ensure that the mark that we create is impactful and helpful. We encourage employees to also reach to meet these purpose benefits in their personal endeavors and as part of their employee contribution to Spotlight.

1. SPARK THE CIVIC AND SOCIAL IMAGINATION OF PEOPLE AND ORGANIZATIONS

We endeavor to build a company and brand that inspires people to be more civically engaged and to act emphatically by:

  1. Designing a product that simplifies CSR and ESG for an any-sized brand

  2. Creating software that makes it easy to find cause-focused information to grow knowledge and gain perspective from trusted partners

  3. Designing software that allows people to amplify the causes and organizations that they care about

  4. Designing software that reduces barriers to giving and taking action.

This purpose aligns with SDG 4 Quality Education, SDG 9 Industry & Innovation & Infrastructure, SDG 10 Reduced Inequalities, SDG 11 Sustainable Cities & Communities, SDG 12 Responsible Consumption & Production, SDG 16 Peace & Justice & Strong Institutions, and SDG 17 Partnership for the Goals

2. BUILD A PRODUCT THAT PROVIDES BETTERMENT (OFFLINE AND ONLINE)

We endeavor to build a brand and product that does not pressure for untenable perfection but instead celebrates all small acts toward something better by:

  1. Fostering a community network culture for betterment where small acts are appreciated

  2. Designing software that helps people build good habits

  3. Designing software where collective goals and impacts are easy to track and support

  4. Designing and creating products that have a low carbon footprint

  5. Supporting community events that lead by the tenant to "leave it better" by using digital, solar, and recycled materials

This purpose aligns with SDG 3 Good Health & Well-Being, SDG 4 Quality Education, SDG 7 Affordable & Clean Energy, SDG 8 Decent Work & Economic Growth, SDG 11 Sustainable Cities & Communities, SDG 12 Responsible Consumption & Production, SDG 13 Climate Action, SDG 14 Life Below Water, SDG 15 Life on Land, SDG 16 Peace & Justice & Strong Institutions, and SDG 17 Partnership for the Goals

3. BUILD CROSS-GENERATIONAL COMMUNITY BRIDGES

We endeavor to build a company and brand that brings people and experiences together to increase cross-generational social capital by:

  1. Developing a product via bottoms-up research that continuously asks questions of users to understand pain-points

  2. Building partnerships with organizations and brands that want to educate, inform, and share resources as part of business model

  3. Designing software that permits people to archive their memoirs, stories, and ideas in a new medium for sharing and learning

  4. Cultivating a culture that celebrates youth wisdom.

This purpose aligns with SDG 3 Good Health & Well-Being, SDG 4 Quality Education, SDG 16 Peace & Justice & Strong Institutions, and SDG 17 Partnership for the Goals

4. INFORM WELLNESS

  1. Recognizing wellness as a multifaceted and layered component to building healthier societies: mental, environmental, financial, intellectual, occupational, social, physical, and spiritual

  2. Designing and fabricating products that are uplifting and utilize equitable and positive language to reduce barriers

  3. Developing software built on the principles of humane technology

  4. Advocating for root causes that hinder wellness such as social isolation (mental), climate change (environmental), digital divide (financial), education divide (intellectual), social capital divide (social), access divide (physical) and intolerance (spiritual).

This purpose aligns with SDG 1 No Poverty, SDG 2 Zero Hunger, SDG 3 Good Health & Well-Being, SDG 4 Quality Education, SDG 5 Gender Equality, SDG 6 Clean Water & Sanitation, SDG 7 Affordable & Clean Energy, SDG 8 Decent Work & Economic Growth, SDG 9 Industry & Innovation & Infrastructure, SDG 10 Reduced Inequalities, SDG 11 Sustainable Cities and Communities, SDG 12 Responsible Cities & Communities, SDG 13 Climate Action, SDG 14 Life Below Water, SDG 15 Life on Land, SDG 16 Peace & Justice & Strong Institutions, SDG 17 Partnership for the Goals

5. BE TRANSPARENT

We endeavor to build a company and brand that is transparent and communicates based on the best science and data practicably available by:

  1. Including information on our website

  2. Designing policies that are not heavy in legal jargon that communicates clearly to people and brands

  3. Continuing to learn and keep up to date on changing practices and evolving research to inform people.

This purpose aligns with SDG 4 Quality Education and SDG 16 Peace & Justice & Strong Institutions

6. BE A BEACON FOR WOMEN AND GIRL EMPOWERMENT

We endeavor to build a company and brand that is a beacon for women and girl empowerment by:

  1. Providing a balanced opportunity to women to work and lead at the company with flexible family schedules

  2. Seeking partnerships with organizations that focus on female health, safety, and equitable opportunities

  3. Designing software that elevates content that is cause-focused and intellectually stimulating vs. rewarding content that is sexualizing women

  4. Fostering a "body positivity" community within content sharing and creating policies that prohibit shaming of women.

This purpose aligns with SDG 5 Gender Equality, SDG 8 Decent Work and Economic Growth, SDG 10 Reduced Inequalities, and SDG 17 Partnership for the Goals

courtney stone
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