The power of
Expression
Whole spaces are devoted to deciphering someone's personality based on stickers they prefer. Sticker slaps and bombing are ubiquitous with identity. Digital stickers at Spotlight are as much about reclamation as reformation.
Expressive giving allows people to tell their own story, with you in it.
90 percent of consumers are willing to pay more for something when it comes from a brand they trust
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90 percent of consumers are willing to pay more for something when it comes from a brand they trust 〰️
16 Personalities
“Marketing is a process of providing customers with pieces of a mosaic from which they, as the creators of their own identity, pick and choose to develop the composition that for the time best appeals.” – Mark Ingwer, Ph.D.
Expressive giving is about allowing people to leverage your assets to see themselves. With 16 personalities and billions of people, personalization is a complex matrix.
“The Real Me” Brand Advocacy
NEXT-GEN COMMS
With 30+ ways to connect, the question has always been which is most effective and where are people at? The answer has always been, a picture is worth a thousands words.
DATA EXCHANGE
Not all data is created equally. Ethically-collected data is currency. 80% of consumers expect to get relevant offers after sharing their data with marketers.
NO-AD MARKETING
People want an experience, not just a transaction. Brands acting on outdated, stale insights fail to satisfy personalization expectations and earn brand advocates.