The power of
Choice
Empathetic brands don’t stand down, they stand up with their stakeholders - but, that can come at the cost of alienating others. Welcome diverse ideas about how to make an impact and be a partner in those journeys.
Choice by Spotlight engages people in a positive way, uplifting everyone.
7 of 10 people want brands to connect with them
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7 of 10 people want brands to connect with them 〰️
Freedom in 1.7 Million Choices
In a mental health crisis, brands can heal with smart values-alignment. Whether gifting the cash to supporters with rebates or offering a simple box to search for causes, choice is a statement of love.
With Spotlight, you can suggest a nonprofit but allow the individual to choose from 1.7 million vetted, safe giving options.
No POS anxiety with top-down asks, choice giving is about empowerment.
Reduce Paralysis, Build Brand Citizenship
AUTHENTICITY
When brands solely rely on corporate donations to establish authenticity, they contribute to brand “slacktivism.” Choice giving is a partnership, not a donation.
SMART KPIs
Effective giving is about knowing what you want to measure. Choice giving directly correlates to CAC and LTV while offering more sweeping returns like brand affinity, longevity, and impact.
CONNECTION
Whereas other social communities feel like mass appeals to consumers, the “never-ad generation” expects personal touchpoints. The freedom of choice is ultimate personalization.